Basics for getting retention right in the hook.

Here’s 7 quick ways to improve retention on the hook on YouTube. 1. Reaffirm the click. 2. Think about your unresolved questions. 3. Pace faster at the beginning. 4. Progress the plot soon after the premise is stated. 5. Make sure the storyline is actually clear.

6. The hook immediately signals to the viewer what they should expect from the rest of the video, so put extra effort on it. 7. Think about stakes. These are all basic fundamentals. For more advanced stuff, I’ll be adding new case studies soon to