New: YouTube Storytelling: Beyond Retention - Course Now Available
ARTICLE

How to interpret retention graphs. An absolutely critical skill for YouTubers.

Dr David Liu (Dabi)2 min read2023-06-25
How to interpret retention graphs. An absolutely critical skill for YouTubers.

Improving retention gets you more views for your YouTube videos. Therefore, if you want to grow your YouTube channel, you must learn how to interpret them and learn from retention graphs. So, here is my in-depth excerpt from my NEWLY UPDATED course 'YouTube Storytelling: Beyond Retention'. 🎉 This should be extremely helpful for all YouTubers, new or experienced. ❤️ I may upload more of these kinds of videos to Twitter *if* this tweet reaches 100 likes. A few extra notes: - The graph in discussion was publicly posted from @alextheluckyyy for Matthew Beem's video. It's an example of a good graph. My personal graphs suck (lol working on it), but those for people I've directly worked with look a lot better. - You can have relatively bad looking retention graphs and still get really good numbers of views. So I don't think you should look at a graph and say "my retention graph is perfect, why isn't my video getting views?" Instead, just use the graph as a learning tool. - Other people may interpret graphs differently. I'm open to feedback if anyone has any thoughts if there's any flaws in my personal approach. Covered in this video: - Interpreting spikes - Interpreting dips - Interpreting gradients - Referred pain - Sponsorship valley of doom - Premature endings


Also lol sorry for my head being out of the circular frame for quite a bit of the video 😅 I decided to just publish the update for the course as is, since we've already spent a few months on it and I need to go full steam ahead with my other YouTube projects now. So may be a little rough around the edges, but I hope the material nonetheless remains extremely valuable.

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About Dr David Liu (Dabi)

YouTube creator and storytelling coach helping creators craft videos that resonate. With over a decade of experience analyzing what makes content compelling, Dabi breaks down the art and science of YouTube growth.

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