Mark Rober is a YouTuber with 174,000,000+ views… In the last 7 days alone. He engineers inventions for his channel that go viral. But he’s also got a creator business strategy that I guarantee 99% of people won’t find. It’s *insanely* smart. Can you see it? 🧵/5
1. This is Mark Rober’s most recent video. It’s a certified banger. I think any experienced YouTuber/strategist would look at the packaging and see this video and think, it’s extremely likely this video will perform well. But how does Mark’s business model work currently?
2. BuildBox and HackPack are two types of subscription boxes. They have build-it-yourself toys that help you to think like an engineer. One super smart thing is that they’re capturing both markets: kids for one, adults for the other. But…here comes the 4D chess move…
3. The genius move that everybody will miss is the upload schedule timing. Mark makes really hard-to-produce videos, so it means that typically, they’re uploaded month by month. So next up is the part that genuinely blew my mind when I noticed it half an hour ago.
4. Today’s December 8th. There is a video uploaded today, 8 days ago, 3 weeks ago, and 1 month ago. That’s WAY faster than the usual upload schedule. But these videos take ages to produce, so they were likely made months in advance and scheduled for now. It’s because…
5. Black Friday, Cyber Monday, and the Christmas season are the BEST times for selling products… because people are purchasing gifts! You know they know this for sure, because the website is filled with tiny Christmas graphics. 🎄 So this is the single most profitable time to upload videos.
This strategy blew my mind. It’s the same amount of effort, but it could 10-100x the revenue the business generates. Mark Rober is not just a YouTube genius, but extremely clever in business strategy.
That’s it! 🫶feel free to like and retweet the first tweet if you enjoyed this. ✍️ Also…I made a 5-day email course for YouTubers that will help you grow your channel, based on my experience with multi-million view videos. Get it for free here:
tl;dr Mark Rober bulk scheduled videos to specifically be uploaded around late November/early December, to best capture the Christmas market. He could have published these earlier as they were likely made earlier, but publishing them all around this time makes them significantly more effective as drivers of revenue for his subscription box business, CrunchLabs. The key takeaway for you is to think about the timing of your videos, and whether uploading the same video at a different time may yield it greater results in terms of views or revenue. A genius creator business move for sure. It’s so simple, but won’t be obvious to outside observers necessarily.
