Three potentially life-changing thoughts for YouTubers: 1. Outlier strategy is incredibly effective, but…why does it have to stop at video ideation? > If you abstract outlier strategy to the entirety of a channel — or even your understanding of *every* system in life — then that could be remarkable. 2. Hero’s journey should not be confined to a single video. > If you think about every YouTuber that you deeply admire, it’s likely that you understand their *story* in-depth — rather than purely how individual videos on their channel are. We root for protagonists, rather than the objects of protagonists. 3. The grand payoff of a listicle only exists if that listicle has a central thesis to start with, that remains unanswered to the end. > Bonus: payoffs are more than plot.
Miscellaneous thoughts from 6hr car ride brainstorm
About Dr David Liu (Dabi)
YouTube creator and storytelling coach helping creators craft videos that resonate. With over a decade of experience analyzing what makes content compelling, Dabi breaks down the art and science of YouTube growth.
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