Time To First Emotion (TTFE) It is a concept I’ve made up basically to emphasise the need for an early viewer emotion to occur, as an important way to reaffirm the click. The problem with many people’s understanding of reaffirming the click is that they might believe it’s just repeating the title in the script, or even just repeating the visual of the thumbnail. And those help. But it’s better if you specifically match the viewer’s emotional intent with the start of the video, through every means possible. Which is script, videography, sound design, presentation, plot etc. etc. TTFE is a more holistic way to emphasise the importance of doing this very early (first 10 seconds of a video).
I Keep hearing the term "TTFS". Can someone explain what the mean's?
